Skip to main content

Why do people buy luxury items, a survey. Vocabulary related to luxury items

A survey took place to check why people buy luxury items. The results are given in this post. These results can be helpful to the budding startups in the luxury domain because the results are based on different customers' feedback. And, what is better than the customer's feedback provided for free.  

Here are the reasons why some people opt for luxury when other products carrying out the same functions are available at one-tenth of the price. 

The list is given in the decreasing order of the criteria that people check while buying a luxury or high-end products. 

People opt to buy Apple smartphones when other phones doing the same functions are available at one-tenth of the iPhone's price. 

Why do people buy luxury items, a survey. Vocabulary related to luxury items, why people prefer apple's iPhone and Louis Vuitton bags over other items, theory behind buying luxury


Some people tend to buy Louis Vuitton bags and Armani jackets when other similar fashion items are available at 1/20th of their price. 

Why is it so? 

The survey was conducted among luxury buyers to find out the prime reason to buy luxury. 

The report says, 

  • 88% of people buy luxury because it is a premium quality 
  • 82% of people buy luxury because it makes them feel happy and confident 
  • 75% by luxury because it is handmade 
  • 63% buy it because it is unique 
  • 56% by it to show off 

I believe that this list will help the budding entrepreneurs very much.

Through this list, you can find out whether the products you are going to sell are luxurious or not. Whether it fulfils any of the above criteria etc. 

Then you can also decide the cost of your merchandise, and determine the artisans' share from it. Good share for artisans equals great luxury. 

Vocabulary to explain the luxury 

Here is the list of words used to explain a luxury item. The characteristics that the luxury items must show are as follows.

  1. Durability 
  2. Scarcity 
  3. Prices  
  4. Story of founder vision
  5. Easy return if wrong 
  6. Customer service 
  7. Timeless 
  8. Artistic and creative
  9. Powerful 
  10. Discerning 
  11. Prestige 
  12. Sales executives are termed, lifestyle managers 
  13. Customers are termed as clients 
  14. Less is more, minimalism and cleanliness  
  15. Packaging 

If your products show these qualities, then your products will find their way into the luxury market 

Thank you.

Sharing is caring.


Comments

Popular posts from this blog

ACON bridge Infosys questions and eligibility 2024

Associate Consultant questions About ACON Associate Consultant Bridge is one of the flagship programs at Infosys which allows employees to make significant career shifts from Technology to Consulting space. It is a detailed course on the key fundamentals of Process and Domain Consulting. An employee shortlisted for this Bridge Program will build on strong foundations and learn how consulting helps in different phases of the project including problem definition, effort estimation, diagnosis, solution generation, design and deployment and participate in unit-level and organizational initiatives.  Such employees develop an advanced domain knowledge to provide high quality and value-adding consulting solutions to Infosys clients! Who is eligible for ACON Bridge? There are several parameters to determine eligibility for ACON Bridge. The bridge team determines the final eligibility, and these employees can nominate themselves on the LnC portal. Some of the parameters are given below Ra...

Infosys Job Roles designation | Systems Engineer, Testing and Consulting

There are mainly four career branch/ stream with Infosys. Delivery Architecture Testing Consultancy Pranoy Match Delivery to Consulting  hierarchy in Infosys Operations Executive -> Systems Engineer-> Senior Systems Engineer-> Technical Analyst-> Technical Lead-> Technical Architect/Project Manager-> Senior Technical Architect/SPM-> Principal Consultant/GPM.  The variation could be understood if we take a look at different streams at Infosys. What is job level 6 in Infosys? This is the mid management level in Infosys. In delivery, following roles are mapped to JL 6: Project Manager Senior Project Manager Group Project Manager In Consultancy, following roles fall under job level 6: Lead Consultant Principal Consultant In technical stream, following roles fall under JL6: Lead Architect Senior Architect Note: there are sub levels in JL6 and these are mapped to different sub levels. Consulting hierarchy at Infosys  Consultants are either MBA graduates or ...

कबीर तू का तू | Tu ka tu Lyrics

Tu ka tu Lyrics| तू का तू इनका भेद बता मेरे अवधू अच्छी करनी कर ले तू डाली फूल जगत के माही जहाँ देखा वहां तू का तू हाथी में हाथी बन बैठो चींटी में है छोटो तू होय महावत ऊपर बैठे हांकन वाला तू का तू चोरों के संग चोरी करता बदमाशों में भेड़ो तू चोरी करके तू भग जावे पकड़ने वाला तू का तू दाता के संग दाता बन जावे भिखारी में भेड़ो तू मंगतों होकर मांगन लागे देने वाला तू का तू नर नारी में एक विराजे दो दुनिया में दिसे क्यूँ बालक होकर रोवन लागे राखन वाला तू का तू जल थल जीव में तू ही विराजे जहाँ देखूं वहां तू का तू कहें कबीर सुनो भाई साधो गुरु मिला है ज्यों का त्यों Tu ka tu English lyrics Inaka Bhed Bata Mere Avadhu Achi Karni Kar Le Tu Dali Phool Jagat Ke Mahi Jahan Dekha Vahan Tu ka tu Hati Me Hati Ban Baitho Chinti Me Hain Chhoto Tu Hoy Mahavat upar Baithe Haankan Vala Tu ka tu Choron Ke Sang Chori Karta Badamaashon Mein Bhedo Tu Chori Karke Tu Bhag Jaave Pakadane wala Tu ka tu Data Ke Sang Data Ban Jave Bhikhari Mein Bhedon Tu Mangto Hokar Mangan Lage Dene wala Tu ka tu Nar Nari Mein Ek Viraje Do...