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Jo dikhta hai woh bikta hai funda with english translation

 

The English translation could take many versions: 

  • what is seen is sold
  • what you see is what you get
  • what is visible, sells

जो दिखता है वो बिकता है का मतलब

जो दिखता है वो बिकता है का मतलब यह है कि आप अपने इंद्रियों से जो भी चीज ग्रहण करते हैं आप उसी की चाहत करते हैं, और एक दिन उसी के आदी बन जाते हैं।
जो दिखता है वह बिकता है quote in retail marketing, Jo dikhta hai wo bikta hai wallpaper to boost sales

English meaning of the quote Jo dikhta hai vo bikta hai

English meaning of the quote Jo dikhta hai vah bikata hai is, what is visible, do sell.

This saying Jo dikhta hai woh bikata hai emphasizes on high visibility of something or someone.

Jo dikhta hai vah bikata hai saying understanding by example


Take the example of Apple phones Phones have many features and functionality but people go for the brand. The Apple symbol on the back of your iPhone says it all.

And, the logo is placed at a position of higher visibility.

Although some may argue that Jo dikhta hai vah bikata hai is the quote used by myopic marketing managers. This could be true in some places but not always is.

Marketing inspiration

Jo dikhta hai vah bikata hai is the real marketing inspiration. Marketers should allow their products to be visible to gain customers.

Visibility is the Key to Success in the Retail Market.

You buy a dress at a local market on the sale price or discount may cost you a few dollars. The same dress you get to see in a fashion house store's display would cost you double or triple.

What changed?

"Presentation", as Megamind quotes

People purchase whatever is advertised:
In this fast-changing world where the population is at its top, people would not go with the supply-demand style of marketing but they will go with the advertisement.

So the funda is:

Higher visibility = higher sale

'Jo bikta hai, woh dikhta hai' is the news industry's formula

This is true with the biased news industry. News reporters and agencies sell themselves for quick fame or money. This is not the case with ideal news reporting.


 

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